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Westman Communications Group

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Executive Management

Chief Executive Officer,
Bud Keys

Bud is the President and CEO. Previously, he was the Senior Director, Commercial Market Development, which included responsibility for business sales and the formerly Westman-owned radio stations – Q Country and Star FM. Before joining Westman Communications Group in 2012, Bud held senior sales leader and technology roles with Allstream/ AT&T Canada and Bell (Northwestel) as part of a telecommunications career that spans 35 years. He has a Bachelor of Commerce degree from Simon Fraser, is a member of the Business Council of Manitoba, and serves on the boards of the Manitoba Cooperative Association Inc. and the Canadian Communications Systems Alliance (CCSA).

Chief Financial Officer,
Kim Magalhaes

Kim is a Certified General Accountant with a Bachelor of Business Administration from Laurentian University. Kim is responsible for the overall financial management of the business, including shareholder services, financial, accounting, tax, and auditing activities. She is also responsible for the strategic evaluation of business ventures and oversees the organization’s ongoing business process improvement and logistics management. Before joining Westman in 2021, Kim held various leadership roles in the Agriculture and Natural Gas trading industries. Most recently, she was the Controller for a Canadian food distribution company.

Chief Customer Officer,
John Quail

John is responsible for Customer Care, Community Programming, Marketing, Infrastructure Maintenance, and Sales. He has a bachelor’s (Economics) and a master’s (MBA - Marketing) from the University of Western Ontario. His career started in the natural resources industry and then shifted to the telecommunications industry for the past 20 years. John has worked for Bell, Telus and Rogers in marketing, technical and service development roles spanning wireless, Internet, video, and voice portfolios.

 
Sonia Cole
Senior Director, Human Resources

Sonia is responsible for leading our Human Resources team and is responsible for developing and leading our overall human resources strategy, from talent acquisition and talent management; learning and performance; total rewards; diversity and inclusion and team member experience.  Prior to joining Westman in 2013, she worked in a variety of roles and industries spanning manufacturing, sales, marketing, municipal government, and human resources.  She has extensive qualifications including a Bachelor of Commerce Degree with Honours in HR and Marketing from the Asper School of Business, further certificates from York University and Queen’s, and has achieved a Chartered Professional designation in Human Resources (CPHR).